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Businesses Invited to Sign up for Loyalty Shopping Card Scheme

Business, Shopping & Retail

Mickey Caira and MsMatch Co-owner Stephen Minette 

A loyalty card scheme launched in Hailsham last month to give customers a greater incentive to use town centre shops continues to expand its membership from local businesses.

The Hailsham Card scheme, which is funded by the Hailsham Forward town team and fully supported by Hailsham Town Council and the local Chamber of Commerce, offers exclusive discounts and offers to cardholders on independent retailers throughout the town centre.

Annual membership costs just £10 and cardholders can use the card to receive unlimited local discounts in all the local businesses that are part of the scheme (including any online businesses) together with any other towns across Sussex that are signed up to the scheme, including Eastbourne, Hastings and Bexhill.

There are no points to collect, no paperwork and no vouchers to print out. Members can benefit from a free app and website profiling each business and their discount.

Recent businesses which have shown their support and registered with the scheme include MsMatch in St Mary’s Walk, Renaissance Originals and Hotdogs Grooming in George Street and Chapter 12 Wine Bar in the High Street, in addition to Bea-utiful Design & Print in Golden Cross near Hailsham, Freedom Leisure and Knockhatch Adventure Park.

Hailsham Forward, which provided £1,000 for start-up costs and promotion of the scheme, is encouraging more local retailers to participate in and create revenue from the scheme.

Free benefits for businesses include:

  • Creation of revenue as the Hailsham Card is sold as the businesses own loyalty card
  • A microsite on the website and app with GPS maps, profile, offer, contact and opening times
  • Social media promotion (posts boosts on Facebook and Twitter)
  • Bespoke videos that are optimised to rank on Google
  • Direct email marketing to the membership

A ‘Buy Local’ solution which will be endorsed by Hailsham Forward will help create revenue for the businesses participating in the scheme through membership sales and new membership.

“It’s so important that people shop locally and we hope residents and visitors to the town will take advantage of the loyalty card scheme,” said Deputy Town Clerk and Business Enterprise Manager Mickey Caira.

“The loyalty card has proved popular in other participating towns and it would be good for both local businesses and shoppers to actively set up a similar scheme here in Hailsham.”

Stephen Minette, co-owner of MsMatch in St Mary’s Walk which sells clothing, footwear, ceramics and accessories commented: “I’m delighted to have registered with the Hailsham Card scheme. It’s a great concept and I look forward to seeing other local businesses take part.”

More information on the Hailsham Loyalty Card Scheme and details about registering can be found at

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Enquiries relating to this media release

Terry Hall, Communications Officer
Hailsham Town Council, Market Street, Hailsham, East Sussex, BN27 2AE
Telephone: 01323 841702 | Email: